Primo hoagies was born out of a simple conviction: that every person deserves a sandwich made with real care, premium ingredients, and a whole lot of heart. Our journey began in Charlotte, NC, where a family tradition of great food turned into a beloved community staple.
The founders of Primo hoagies grew up in households where the table was the center of life — where fresh bread, quality meats, and house-made condiments were non-negotiable. What started as weekend sandwiches for the neighborhood quickly became something much bigger: a movement to bring authentic, chef-crafted hoagies to everyone.
"We don't just make sandwiches — we craft experiences. Every primo hoagie that leaves our kitchen is a reflection of who we are and the community we serve."
Today, Primo hoagies serves thousands of satisfied customers across the United States, staying true to the original recipes while continuously innovating to meet the tastes of our growing community. The primos spirit — of freshness, generosity, and flavor — lives in every bite.
At Primo hoagies, our purpose goes beyond feeding people. We exist to build community, support local suppliers, and set a new standard for the primos hoagie experience across the United States.
To serve fresh, handcrafted primo hoagies made from locally sourced ingredients, bringing real flavor and real value to every customer, every single day.
To become the most recognized and loved hoagie brand in the United States — synonymous with quality, community, and the unmistakable primohoagies experience.
We believe in giving back to the neighborhoods we serve. From local partnerships to charity events, being a force for good in Charlotte, NC is part of who we are.
From eco-friendly packaging to minimizing food waste, our commitment to the environment is as strong as our commitment to flavor. Great food and a better planet can coexist.
From a single sandwich shop to a thriving food destination, here's how primo hoagies grew into the brand thousands of people love today.
Marco and Elena Russo opened a small, 12-seat sandwich counter in Charlotte, NC. Word spread fast about the authentic, generous primo hoagies packed with fresh ingredients and family-recipe dressings.
Following overwhelming demand, we expanded our primohoagies menu to over 40 items including hot subs, wraps, and signature sides. The Charlotte community embraced every new addition.
Businesses and families across the region began booking Primo hoagies for corporate events, weddings, and celebrations. Our primos catering division was officially launched with a dedicated team.
Primo hoagies was named "Best Sandwich Shop in Charlotte" three years running by local food critics and community votes. The recognition cemented our reputation as the go-to primo destination.
We launched our online ordering platform, making it easier than ever for primo hoagies fans to order their favorites from anywhere. Contactless delivery and curbside pickup were introduced.
We moved into our beautiful new location at 8736 Outlets Blvd #400, Charlotte, NC — a full-service dine-in and takeout destination designed to welcome even more guests into the primo hoagies family.
At Primo hoagies, our values aren't just words on a wall — they're the daily practices that make us who we are and keep our guests coming back. These are the primos principles we live by.
Every ingredient is hand-selected. Every bread is baked fresh. There are no shortcuts when it comes to the primo hoagies standard — quality is non-negotiable.
We treat every guest like family. From your first visit to your hundredth, you'll always feel welcomed, valued, and appreciated at Primo hoagies.
We honor tradition but never stop evolving. Our chefs constantly push the boundaries of what a primohoagies sandwich can be — bold flavors, exciting seasonal specials, and new ideas.
We're proud to be part of Charlotte's fabric. We source locally, hire locally, and give back locally — because our community is at the heart of everything we do.
"Our primos values aren't a checklist — they are the soul of every sandwich we make and every smile we create."— Marco Russo, Co-Founder, Primo hoagies
Our team is our greatest ingredient. Each member brings passion, expertise, and the primohoagies spirit that makes every visit unforgettable.
The heart behind Primo hoagies, Marco has been crafting the perfect primo hoagie for over 15 years. His dedication to quality and community built this brand from the ground up.
Elena runs the day-to-day operations at Primo hoagies with precision and warmth. Her background in hospitality management ensures every guest receives a flawless primos experience.
With 12 years of culinary experience across the United States, Chef Daniel brings creativity and precision to every primo hoagie recipe. He's the architect of our signature flavors.
Priya ensures every visit to Primo hoagies exceeds expectations. Her empathy, attention to detail, and genuine love of the primos culture make guests feel at home from the first moment.
Want to join the Primo hoagies family? We're always looking for passionate people.
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